These TikTok 1 Minute+ Growth Program Terms (“1 Min+ Growth Program Terms”) are a commercial agreement between you and TikTok Inc. (“TikTok”). and govern your use of monetization and non-monetization creator features and your participation in the Creator Program known as the TikTok 1 Minute+ Growth Program, dated and effective as of the date noted above. These 1 Min+ Growth Program Terms expressly incorporate the TikTok Creator Program Terms located at [https://www.tiktok.com/activity/landing/onboarding_extra_tc] (the “Creator Program Terms”), and form a legally binding agreement between yourself and TikTok (collectively, the “Agreement”).By agreeing to participate in the Program, you acknowledge that you reviewed the terms of the Agreement, including accessing the linked Creator Program Terms (at the URL set forth in the paragraph above), and agree to be bound by its terms. Capitalized terms used and not defined in these Terms have the meanings assigned to them in the Creator Program Terms.
Program Eligibility. A Creator is eligible to be enrolled as a participant if Creator:
Resides in the United States;
Is at least 18 years old;
Does not have an existing account on the TikTok Platform or has an account on the TikTok Platform, but said account: (i) must have been created within the last 7 days (as of the date of TikTok’s review of eligibility); or (ii) must not have posted any content in the last 90 days (as of the date of TikTok’s review of eligibility);
Any newly opened TikTok account must be created and run in the United States; and
Has more than 10,000 followers on YouTube or 100,000 followers on Instagram, as determined by TikTok on the day of eligibility review.
Program eligibility shall be subject to TikTok’s review and vetting of each prospective Creator applicant using TikTok-established editorial and community guidelines.
Application and Acceptance.
Creators may participate in the Program in two (2) ways: First, TikTok, or one of TikTok’s representatives, may reach out to prospective and eligible Creator participants via direct outreach invitation. If Creator is interested in participating in the Program, then Creator may do so by following the link and/or instructions provided by TikTok. Second, Creators may receive a URL which leads to a Program hub page providing instructions on how prospective Creators may apply to the Program. Acceptance into the Program shall be subject to the review and vetting process set forth below.
Upon TikTok’s receipt of a Creator’s application to join the Program, TikTok will review each application to confirm Program Eligibility and to review and vet each Creator applicant using TikTok-established editorial and community guidelines. Acceptance into the Program shall be at TikTok’s sole discretion.
Application and Acceptance.
Creator will be notified via in-app message upon their acceptance into the Program. Creator may also check their approval status by accessing the Program Landing Page by clicking the open link from where Creator joined the Program, and if Creator has activated the activity, the Program Landing Page should open.
The date of TikTok’s written notification to Creator of its acceptance into the Program shall be the “Program Start Date”.
Video Post Requirements. Creator agrees to the following:
Creator shall use commercially reasonable efforts to post videos with a duration of at least one minute or more (each, a “Post”) on a regular basis;
Each Post shall use the following hashtag: #TikTok_Collaboration; and
All Posts must comply with TikTok’s Terms of Service and Community Guidelines.
Program Incentives. Creators who participate in the Program shall receive the below incentives, subject to any specific performance requirements, as set forth below. These incentives are made available to Creator through the Program, but in no way is Creator required to take advantage of any such opportunities, nor is TikTok obliged to provide them. TikTok will determine the accessibility and distribution of these opportunities (both as a whole and on a per-Creator basis) at its sole discretion, and opportunities and/or incentives may change from time to time, as TikTok elects.
Promote Coupons. Over an eight (8) week period commencing on the day after the last day of the Initial Distribution Period (as defined below) (the “Promote Coupon Period”), Creators will have an opportunity to earn coupons towards the Promote tool on the TikTok platform (each, a “Promote Coupon”). To qualify for the Promote Coupon rewards, Creator must (i) post a minimum of three (3) Posts per week, each lasting over one-minute; (ii) achieve a total of at least 600 verified views across all videos for that week period; and Posts must be public and eligible for the For You Feed (the “Coupon Qualifications”).
If Creator meets the above Coupon Qualifications for any week during the Promote Coupon Period, subject to the restrictions set forth above, Creator will receive a $50 Promote Coupon for each week that Creator qualifies. Creators will receive written notification at the end of each week if Creator has earned a Promote Coupon.
Bonus: Any time during the Promote Coupon Period, if Creator has posted 10 Posts with a cumulative total of 50,000 verified views (as verified by TikTok), then Creator will receive an additional $100 Promote Coupon, subject to any restrictions as provided herein, including that such Posts are public and eligible for the For You Feed.
For clarity, Creator can only receive up to eight (8) Promote Coupon rewards (plus the potential to earn the Bonus) during the Term of the Program. Creator’s use of each Promote Coupon will be subject to the TikTok Coupon Terms, located at https://ads.tiktok.com/help/article/tiktok-coupon-terms?lang=en. Rewards are awarded “as is” with no warranty of guarantee, either express or implied. Creators may not substitute, assign, or transfer any Promote Coupons, but TikTok reserves the right to substitute the reward for something of comparable or greater value. The Promote Coupon is not redeemable for cash. Creators who are invited to the Program by TikTok, or a representative on behalf of TikTok, may be able to receive additional Promote Coupons as an incentive upon successful onboarding to this Program, at TikTok’s discretion.
Creator Rewards Program. Creator shall have immediate eligibility to apply for Creator Rewards Program.
Distribution Optimization. For every first daily Post a Creator makes during the first seven (7) days after the Program Start Date (the “Initial Distribution Period”), TikTok may optimize distribution for said Post, subject to TikTok’s editorial and content quality assurance standards. Post must be public and eligible for the For You Feed to receive this benefit. If a Creator fails to post a Post on any day during said seven (7) day period, then the Creator loses the opportunity for that day (e.g., days do not carry over). This benefit is provided “as is” with no warranty or guarantee, either expressed or implied.
Educational Materials. Educational webinars, workshops, and other pre-recorded programming shall be made available through the Program Hub.
Account Support. Specialized queue for Program participants to receive on-demand, within 24 business-hour support, including account verification, account issues, bug/app issues, and account/video appeals. Account support will no longer be available after the 8-week Promote Coupon Period.
Program Hub. An “always-on” landing page with resources, education, and Program updates.
“Fast-lane” Verification. Once a Creator has been accepted into the Program, if Creator meets existing TikTok verification requirements and has applied for account verification in-app, TikTok will use commercially reasonable efforts to fast-track the verification process to within 24 business hours. Should Creators experience issues, they may use the account support email to escalate.
Term. The “Term” of the Program shall commence on the Program Start Date and end at the end of the Promote Coupon Period. Educational Materials shall be provided until TikTok no longer makes them available or until the Program Hub page is taken down. TikTok reserves an option to extend the overall Program for individual Creators, for an additional 8-week period, at TikTok’s sole discretion. TikTok shall notify Creators in writing of any extension that it wishes to make pursuant to this Section 5. Any extension shall be subject to the terms and conditions of this Agreement.
No Payment of Compensation. You acknowledge and agree that you are not entitled to any payment or compensation of any kind for your participation in the Creator Program.
Creator Code of Conduct. By participating in the Creator Program, you agree to abide by the terms of the Creator Code of Conduct, which is attached hereto as Exhibit A and incorporated by reference. You acknowledge and agree that your failure to comply with the Creator Code of Conduct may result in the suspension or termination of your participation in the Program.
Contact for Purposes of Notification. Should you wish to contact TikTok for any purposes set forth in these 1 Min+ Growth Program Terms, you may do so by using the account support email provided to you upon acceptance into the Program.
EXHIBIT ACreator Code of ConductThis Creator Code of Conduct is an integral part of the Creator Program and is incorporated by reference into these 1 Min+ Growth Program Terms to which it is attached. All capitalized terms used herein but not defined will have the same meaning set forth in the 1 Min+ Growth Program Terms and/or the Creator Program Terms, as applicable. Creators are a core part of the TikTok Platform community, and we want to ensure that all Creators, users, and TikTok employees feel safe. Being invited to the Creator Program is a privilege that is offered by invitation only. By participating in the Creator Program, you agree to:
Not abuse the Creator Program, including TikTok personnel, in any way, directly or indirectly.
Be respectful towards other TikTok creators, users, and our employees, following the rule "treat others how you would like to be treated".
Not harass, defame, threaten, intimidate, impersonate or bully others.
Not contact anyone that uses TikTok in a professional or semi-professional capacity (such as other TikTok creators, certain other TikTok users, or our employees) on their non-professional channels (such as personal e-mail or social media accounts, or telephone numbers) without their permission.
Not set up additional or alternative TikTok accounts to use (or allow others to use) to do anything prohibited by, contrary to, or not in the spirit of, this Creator Code of Conduct.
Not publish videos or photographs of private communications with our employees under any circumstances or with other TikTok Creators or users without their permission. This includes, but is not limited to, emails, text messages, direct messages through social media platforms, conversations, telephone recordings, screenshots, voice messages, photographs or videos.
Not publish publicly or privately the personal information or contact details including, but not limited to, email addresses, phone numbers, social media account names, home addresses, photos or videos of our employees under any circumstances, or other TikTok creators or users without their permission.
Not persistently message other TikTok creators, users or our employees under any circumstances, especially if asked to stop sending messages.
Comply with TikTok’s Terms of Service, Community Guidelines, and all applicable laws.
Not appear without invitation at our offices, the private homes of our employees, or at the offices or private homes of any other TikTok creators or users of the TikTok Platform.
Comply with your confidentiality obligations set forth in the Creator Program Terms.
Violations: In the event of a violation of this Code of Conduct or a breach of the 1 Min+ Growth Program Terms, TikTok reserves the right to take certain actions, including, without limitation, termination or suspension of your participation in the Creator Program and termination and/or suspension of your TikTok account.